General Facts of Direct Mail Marketing

Barron’s online dictionary defines direct mail marketing as “making records of the names and addresses of people who have a common characteristic.” Direct mail marketing is this and so much more. Direct mail marketing is the most used and highly thought of marketing technique for businesses to produce new business.

There are many different types of direct mail marketing lists available including consumer, business, saturation, mortgage, credit, new mover , new homeowner, ailment, medical, and many other different types of specialty mailing lists. Direct mail marketing can reach out to any target market or niche imaginable.

The best type of mailing list that a business can use for direct mail marketing is an in house list that is built of existing and lapsed customers. Direct mail marketing lists can also be purchased from list brokers for a cost ranging from $5/M names for saturation lists to $100/M names for specialty, extremely targeted lists.

Resident Occupant Mailing Lists Perfect for Local Businesses

Resident occupant or saturation mailing lists can be an inexpensive way for smaller, local businesses to increase their profits.  A resident occupant mailing list can be a cost effective way for businesses to market themselves as the postage and preparation costs are considerably less than more targeted types of direct marketing campaigns.

Companies that are in the business of service or delivery, such as auto service center, oil change quick lubes, pizza parlors & delis, beauty & nail shops, restaurants, and many others, can benefit greatly from a resident occupant mailing list.  Whether small businesses are looking to retain current customers, invite lapsed customers back to their location, or grow their business with new customers, resident occupant mailing lists can be a great way to capture the attention of these key consumer groups.

Using a resident occupant mailing list will allow your business to saturate your service area with your message.  Generally, businesses tend to lean toward a postcard marketing campaign when using a resident occupant mailing list as the low cost of production and printing can help to keep the marketing campaigns costs down.  Offering your clients something such as “Buy a Meal, Get a Free Drink” or “Free Blow Dry with a Cut” will allow you to draw in more customers and see a higher positive response rate to your resident occupant mailing list campaign.