Choosing a Consumer or Residential Mailing List

Many mailers wanting to mail to a home address have the choice of mailing to a consumer database or a residential mailing list (aka. resident/occupant mailing list).  The primary different is that the consumer list has many choices for selects to filter and create your targeted audience.  The residential mailing list has little in the way of selectability.  The residential mailing list database does have the highest concentration of records and is sorted in carrier route walk-sequence.  This allows the mailer to save the most on postage and reach the greatest number of occupied homes in a given market.  So for mailing to a segment of the population, choose the consumer database.  When you want to saturate a given market, choose the residential mailing list database.