Choosing a Consumer or Residential Mailing List

Many mailers wanting to mail to a home address have the choice of mailing to a consumer database or a residential mailing list (aka. resident/occupant mailing list).  The primary different is that the consumer list has many choices for selects to filter and create your targeted audience.  The residential mailing list has little in the way of selectability.  The residential mailing list database does have the highest concentration of records and is sorted in carrier route walk-sequence.  This allows the mailer to save the most on postage and reach the greatest number of occupied homes in a given market.  So for mailing to a segment of the population, choose the consumer database.  When you want to saturate a given market, choose the residential mailing list database.

 

Saving Money by Using a Res Occ Mailing List

Businesses that sort their res occ mailing list in carrier walk sequence order can qualify for deep postage discounts offered by the United States Postal Service.  These postage rates can be as low as $0.179 cents per piece.  Non-profit organizations that choose to fundraise using a res occ mailing list can qualify for discounts that bring their per piece cost down to $0.108 cents.  A greater savings can also be had if you hand deliver your res occ mailing list pieces to your bulk mail center or sectional center main facility.

Res Occ mailing lists work for business that offer a service or product that most all consumers have a need for such as restaurants, hair salons, and dental and medical offices.  Businesses that offer a product or service that a more targeted audience would seek such as mortgage brokers and real estate agents are better of purchasing a specialty mailing list.