For or Against Email Append Services?

Email append services are frowned upon by some marketers, but there is no denying the usefulness of a well done email append. The practice of email append services is endorsed by the Direct Marketing Association (DMA) as long as it follows the following guidelines. First, there must be an established relationship with the named consumer, either online or offline. Secondly, the data used in the email append service must be from a source that provided notice and choice regarding the acceptance of receiving third party email offer and the named consumer did not opt out. When using email append services the email addresses must never be harvested, guessed, or manufactured and although, not required, a welcome email should be sent.

Detractors of email append services aren’t swayed by the DMA’s endorsement. They argue that a consumer that completed an online survey and provided consent for third party email offers, didn’t realize that their email could be sold and used for emails append services.

Supporters of email append services disagree and say that consent is consent, period. Whichever side of the email append service debate you chose to side with study up on the views of both sides.

Points to Consider Before You Purchase Email Lists

Email marketing is one of the best ways to market your company online.  You find a product in your chosen niche, set up your website, and send it to your prospects.  If it is a product your subscriber list is interested in, you will make sales.

To get a subscriber list, you can purchase an email list online and mail your products out to this list.  This can be expensive and you often will only get access to around 5,000 to 10,000 names.

Most email list brokers will not give you the list of emails or the subscriber names when you purchase email lists.  Instead, you will only get to mail to the list for a fee.  You have to provide the email and allow them to send out your email.  The list provider will have an area where you can view your statistics and see how many emails went out.

If you choose to purchase email lists, you never know how many other people are mailing to the exact same list.  Typically the response rates are low and it is difficult to recover the money you invested when you purchase email lists.

It is possible to purchase email lists from an online provider.  You can find a list provider who will send you the subscriber list to download and put it into your own mailing program.  With this, you can chose which people get various emails.  There is no fee each time you mail to your purchase email list.  This will allow you to control your marketing the way you want.