For or Against Email Append Services?

Email append services are frowned upon by some marketers, but there is no denying the usefulness of a well done email append. The practice of email append services is endorsed by the Direct Marketing Association (DMA) as long as it follows the following guidelines. First, there must be an established relationship with the named consumer, either online or offline. Secondly, the data used in the email append service must be from a source that provided notice and choice regarding the acceptance of receiving third party email offer and the named consumer did not opt out. When using email append services the email addresses must never be harvested, guessed, or manufactured and although, not required, a welcome email should be sent.

Detractors of email append services aren’t swayed by the DMA’s endorsement. They argue that a consumer that completed an online survey and provided consent for third party email offers, didn’t realize that their email could be sold and used for emails append services.

Supporters of email append services disagree and say that consent is consent, period. Whichever side of the email append service debate you chose to side with study up on the views of both sides.

New Mover Mailing Lists & Promotional Messages

In general over 41 million homes in America move each year. With moving to a new home or even a new city, families need to seek out new services such as doctors, dentists, salons, cleaning services, dry cleaners, and many other service oriented businesses. Using a new mover mailing list will allow your service oriented business to target this highly receptive group. In addition to needing new services, consumers on new mover mailing lists generally haven’t found their favorite suppliers in their new area. Reaching out to these consumers via new mover mailing list will allow your business the chance to turn these leads into loyal customers that will reach out to your business for years to come.

Having a successful new mover mailing list campaign isn’t always in the quality of the list, although the list is a very important component, but the quality of your businesses offer. Sending your new mover mailing list only a mail piece without any type of offer or discount or giveaway can lead your business to a poor new mover mailing list campaign performance. Offering something in exchange for your potential customer visiting your location or inquiring for more information will help your business to produce more leads and profit.

New mover mailing lists produce new customers to your business, right? This is in fact true, but did you know that the dollar lifetime for each new customer is considerably higher than an existing customer. This is especially true with consumers found on new mover mailing lists. Looking at the annual value of your existing customer base can help you in planning your new mover mailing list campaign as far as your expectations are concerned.

Using a List Broker for your Next Saturation Mailing List Campaign

Using a saturation mailing list, otherwise known as a resident/occupant mailing list will allow your business to target every potential sales lead in your market area.  Saturation mailing lists are not only wide reaching, but the most inexpensive to purchase of all the genres of direct mail marketing lists.

Purchasing your saturation mailing list from a quality list broker is a wiser choice than attempting to compile your own saturation list.  A mailing list broker will provide you with a saturation mailing list custom fit to your geographical needs.  Your saturation mailing list can be complied by zip+4, carrier route, zip code, city, county, scf, state, or a radius around your businesses location.  Also, a mailing list broker will be sure that your saturation mailing list is sorted in walk sequence order and saturates at least 90% of each carrier route selected.  Having your saturation mailing list with these considerations will allow your business to qualify for a deep postage discount, otherwise known as a saturation discount. The postal discount on saturation mailing lists can vary from 30-60% from first class postage rates.

Characteristics of a Quality List Broker

A direct marketing campaign can be a great way for businesses to generate viable sale leads, but if done incorrectly can cause a loss of time and money and tarnish your reputation.  Many different options are available when it comes to procuring a mailing list for your business.

Mailing list brokers are by far the best option of purchasing a mailing list.  Mailing list brokers are professional firms that sell targeted mailing list data.  A quality mailing list broker is educated on the mailing lists available in today’s market and what list is best for your businesses advertising needs.  A mailing list that is purchased from a mailing list broker is guaranteed to be up to date with a high deliverability rate.

If you are wary of using a mailing list broker another option can be renting the list from the list owner.  Basically, mailing list brokers are a middle man between you and the list owner.  A mailing list broker doesn’t actually own the data they sell.  They are partnered with list vendors that offer the mailing lists to them at a discounted price.  A mailing list broker will in turn, charge you for your consultation and sell you the vendors mailing list, but at a higher price.  If you know what type of mailing list you need and what company has ownership you can negotiate your own deal without the need for a mailing list broker.

If your businesses direct marketing campaign is on a tight budget and there are no funds available for consultation with a mailing list broker or renting your list directly from the owner, a mailing list can be built.  Putting a mailing list sign up on your website or in your location, asking for customers contact information at point of sale, service calls, and telephone calls can all be great ways to build your own list.

Whether you chose to hire a mailing list broker, rent a mailing list, or build your own list, make sure that you are mailing quality mail pieces with a strong call to action that will urge customers to respond to your direct mail offering.