Direct Mail Lists Still #1 with Advertisers

With the rise of internet, email, and social media marketing, may marketing professionals are proclaiming that direct mail list mailing is dead.  Reports and studies show the complete opposite and show direct mail list and telemarketing rates staying the same or failing a small amount.

An April 2011 study shows that in 2009 direct mail list marketing accounted for 31% of advertising spending with telemarketing coming in second place with 29%.  This in depth study showed that direct mail list marketing still remains the best, most profitable way to market your business.  Social media and email marketing should not be forgotten though, as you are able to target consumers that a direct mail list might not capture.  Businesses should use social media and email to compliment their existing direct mail list campaign.

Information on Mortgage Leads

Mortgage leads are a hot commodity to the mortgage lender.  Mortgage leads are typically sourced from the county courthouse public records and can be selected from a variety of both mortgage and property selects such as home assessed value, year built, loan date, loan amount, type of loan, type of interest date, dwelling type, and number of loans on the home.  Depending on which county a mortgage lender is wanting to market to, additional information is provided such as square footage of the home, floor covering, and construction information like frame vs. block construction in the mortgage lead list.  There are still other mortgage lead files which attempt to predict the likelihood of a potential refinance and offer information like estimated home value, modeled interest rate, and ARM reset date.

For or Against Email Append Services?

Email append services are frowned upon by some marketers, but there is no denying the usefulness of a well done email append. The practice of email append services is endorsed by the Direct Marketing Association (DMA) as long as it follows the following guidelines. First, there must be an established relationship with the named consumer, either online or offline. Secondly, the data used in the email append service must be from a source that provided notice and choice regarding the acceptance of receiving third party email offer and the named consumer did not opt out. When using email append services the email addresses must never be harvested, guessed, or manufactured and although, not required, a welcome email should be sent.

Detractors of email append services aren’t swayed by the DMA’s endorsement. They argue that a consumer that completed an online survey and provided consent for third party email offers, didn’t realize that their email could be sold and used for emails append services.

Supporters of email append services disagree and say that consent is consent, period. Whichever side of the email append service debate you chose to side with study up on the views of both sides.

New Mover Mailing Lists & Promotional Messages

In general over 41 million homes in America move each year. With moving to a new home or even a new city, families need to seek out new services such as doctors, dentists, salons, cleaning services, dry cleaners, and many other service oriented businesses. Using a new mover mailing list will allow your service oriented business to target this highly receptive group. In addition to needing new services, consumers on new mover mailing lists generally haven’t found their favorite suppliers in their new area. Reaching out to these consumers via new mover mailing list will allow your business the chance to turn these leads into loyal customers that will reach out to your business for years to come.

Having a successful new mover mailing list campaign isn’t always in the quality of the list, although the list is a very important component, but the quality of your businesses offer. Sending your new mover mailing list only a mail piece without any type of offer or discount or giveaway can lead your business to a poor new mover mailing list campaign performance. Offering something in exchange for your potential customer visiting your location or inquiring for more information will help your business to produce more leads and profit.

New mover mailing lists produce new customers to your business, right? This is in fact true, but did you know that the dollar lifetime for each new customer is considerably higher than an existing customer. This is especially true with consumers found on new mover mailing lists. Looking at the annual value of your existing customer base can help you in planning your new mover mailing list campaign as far as your expectations are concerned.

Are Consumer Mailing Lists or Consumer Internet Marketing Campaigns More Successful?

With so many businesses choosing to market themselves using technology such as the internet, email, SMS devices, and social network sites, the consumer mailing list may seem like a marketing concept of the past.  This is untrue on many levels.

Many consumers whose information would be contained on a consumer mailing list don’t have access to a computer or cell phone.  With the emergence of internet based businesses still relatively new, consumers are unsure what companies to trust and which businesses operate under ethical standards.  Many of the complaints surrounding internet based marketing revolve around unwanted and annoying popup advertisements, and asking for personal information up front.  Potential customers on a consumer mailing list can see this as a potential for fraud and/or invasion of privacy.

Also, in email marketing campaigns, if done incorrectly, spam filters can block your message from being sent to the receiver.  This will cause a waste of time and money to your business that could have been avoided by mailing to a consumer mailing list.

The reasons to use a consumer mailing list over a consumer internet marketing campaign are many. Almost everyone has a mailbox and even though there is a lot of “junk” mail being sent these days, using bright colors and a clear, concise message will help your consumer mailing list mail piece to stand out from the rest.  Consumer mailing lists are a more direct way to put your businesses promotional message directly into the hands of your potential clients and if done correctly your business a profitable consumer mailing list campaign for your business.

Making Consumer Mailing Lists Work

When businesses decide to use a consumer mailing list to expand their book of clientele they can spend a great deal of money and time in the production of the mailpiece to be sent. This decision can lead to a poor response to your promotion. Instead, choosing a targeted consumer mailing list that is ideal for your businesses needs is the best investment you can make.

Using the best consumer mailing list available is the key factor to any successful consumer direct marketing campaign. Cutting corners when choosing a consumer mailing list can lead to wasted time and money and loss of potential clients, sales, and profits.

Many credible consumer mailing list brokers will offer a deliverability rate of around 96%. For every mail piece that is deemed undeliverable and returned, you should receive a credit from your consumer mailing list broker.

Asking yourself questions about the ideal consumer for your product or offer will allow you to build a profitable consumer mailing list. You will need to determine what type of consumer has the greatest need or desire for your product. Also, is your product best to be marketed to consumers or businesses? You will also need to determine the geography of your consumer mailing list. Is your offer best suited for a nationwide campaign or do you have a specific geographical service region that would be more apt to respond to your offer?

Using a consumer mailing list to target your ideal audience will allow your business to see an increase in sales leads and a growing customer base.